Not a new device to us here -
http://www.hpcfactor.com/support/cesd/h/0043.asp
My rendering of this eBay listing shows under "Sponsored Links" another one listed by Sears Marketplace for about 75 USD. I laughed when I saw that since it originally retailed for 50 USD.
Too bad iBIZ never came out with an SD version for CE devices, since a lot of newer CE devices don't have CF slots.
(iBIZ did make an SD version, but it was only for Palm OS devices.
)